Optimizing Contextual Relevance

Your web site is not a brochure. Your landing page content is not a requirement of search engine optimization or paid search marketing. But, it is a requisite for visitor knowledge acquisition and interaction with your company, your team and your reputation. 

We think that relevant page content is the king and queen of your web presence, not something you consider simply to raise your search term Q scores or better your organic ranking.  Those things just naturally happen when your page copy and meta data are perfectly aligned with your business messages and campaigns.

We are not talking simply about keyword density and ad copy relevance and sure there are important technical considerations for both SEM and SEO. But the technology cannot override the intrinsic value of and the need for good content.  And we know that nobody really reads a web page (or a business plan).  But we bow to content relevance as the foundation for all marketing efforts that lead to the Web.

Our proprietary Wordivore™ system and SEO methods build your contextual keyword database, shape the keyword matrix for each landing page and add highly relevant new content. It forms specialized campaign ad groups, landing pages, meta data and text ads into a contextual conveyor belt that drops visitors gently on a web page that is full of information highly relevant to the term they are searching on.

And that is why super relevant website content is the contextual royalty in our world.

Contact us to begin a discussion about the power of context and content relevance that will lead to a preliminary review and proposal.