There is little mystery or magic to SEO, at least the way we approach it. We categorize search engine optimization into science, best practices and the art of associating the keywords that best describe your business offerings. To us, enterprise SEO includes any of the various practices that will improve your page ranking with the various search engines. Given your keyword mix and word associations for any landing page, where do you rank for Google, Yahoo or Bing? Our keyword matrix analysis will give you that information. Where do your competitors rank for your highest margin product pages? Our competitive reviews will give you that information. Our engagements help you to determine your landing page rankings and then how to improve those rankings.

Site Audits — First Stop in SEO

Even the best SEO job in the world is severely limited if your site software does not function properly. Fix any broken links, know that your CMS' page status checker is accurate, insure that your XML file is up-to-date and with accurate search bot instructions and determine that your page "weights" are at acceptable levels. Our technical teams will analyze your site performance for these items and much more before we embark on the SEO engagement. It keeps your costs down in the near-term and improves your ROI from the enterprise SEO engagement — which makes you happy to recommend us to more people you know!

Keyword Research

We do extensive keyword research for our clients using market-driven analysis and methods proven for success. After we analyze your brand keyword strength in the open search market, we analyze your entire site (and your competitors' websites) using Wordivore™ to gather the initial keywords in your keyword database. We then add your historical analytics and log data, landing page and competitive landing page analysis. Then we work with you to vet our findings and to identify those special keywords that that are synonymous with your products and services to the sophisticated audience.

At the end of the process you have landing pages that outperform the competitors and a keyword database that is reflective of your business - and dynamic because the Wordivore™ monitor reports back on changes in your keyword marketplace on a regular basis.

Local Market Rankings

With so much local business influence in the index, regional, national and multinational companies need to be aware where your site(s) and landing pages rank in multiple geographic markets. Do you have a strong retail presence in Denver, Chicago, Portland and Atlanta? Are you launching new products in Cleveland, Pittsburgh, Louisville, Akron and Detroit? How about those new services for the New York, London, Frankfurt and Paris offices?

We can help you find out — and — we can help you improve your page rankings in those target markets. With our Wordivore™ local market monitor, we can give you local market keyword, page and competitive site rankings. We also recommend the multilingual keywords and copy changes that will improve those rankings. We can even build you a custom page monitoring network to keep in close touch with your essential markets.

Link Strategy & Implementation

Everyone knows the value of inbound link strategies and nearly everyone has a gimmick or two to improve the number of inbound links. Except for us. We believe that playing games by building inbound links that are not part of your customary business relationships adds little value to your web presence and may eventually hurt you. We believe that your business partners and industry associations plus regular industry advertising channels will give your site all you need in this link building category. We just can't figure why you would pay someone else to do it!

Relevant content is the best strategy to site and relationship building — and unless people no longer use words to enter into search engines or social media referral tools, if your words are relevant then so is your business and your search engine ranking!

Keyword & Landing Page Strategy

Some clients want us to complete a keyword and landing page strategy; an information and visitor flow site architecture which they deploy using internal resources. Other clients wait until our keyword and traffic research gives them better indicators where the customers are and where they go.

Whichever the case, keyword strategy combined with landing page creation to intercept visitor attention is a critical component of SEO engagements.

Search Index Velocity

An SEO needs to be able to measure the changes in ranking results from the optimization engagement. In addition to the traditional page rank reporting through our innovative Wordivore™ system, we have created ways to measure the velocity of our recommended changes as they work their way up the search engine index.

Without any SEO magic wands, there is a lot to think about on this page. Contact us and we'll help you to prioritize your SEO goals and strategies.